Inside Nigeria's Betting Transformation: Leaders, Innovators, and Reli…
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Meet CEOs/MDs of business behind Nigeria's $2 billion Sports wagering market.
sports betting has actually progressed substantially in Nigeria from conventional forms like pool staking and Baba Ijebu to a thriving sports betting wagering industry. Historically tied to European football leagues, swimming pool staking was a typical sight at motor parks and kiosks, where lovers would bet just N50-N200 on matches.

Gradually, with increased web access came virtual sports betting, which parallels worldwide trends. The sports betting wagering market is valued at $89.91 billion in 2023 and is projected to almost double to $182.02 billion by 2030.
Regardless of financial obstacles such as inflation, Nigeria's sports betting sector has actually flourished, drawing in millions, particularly amongst the youthful market facing high unemployment rates.
Reports indicate that approximately 60 million Nigerians aged 18-40 actively engage in sports betting wagering, driving a market that generates a projected annual revenue of N730 billion. The federal government has actually not gone unnoticed by this development, which is considering regulatory measures like excise duties and VAT increases to manage the sector.
The National Lottery Act of 2005 established regulative bodies like the National Lottery Regulatory Commission to guarantee fair operations in spite of obstacles in enforcement. Problems such as inadequate age verification and marketing rule breaches reveal industry regulatory spaces.
Despite these obstacles, sports betting companies continue to grow through efficient organization designs and aggressive marketing methods, leveraging the creator influencer market.
These efforts have actually contributed to Nigeria's robust $2 billion gambling sector, with CEOs playing crucial functions in expanding audience reach and driving market development. Here are the CEOs of leading sports betting companies who have considerably contributed to Nigeria's $2 billion gaming empire through their substantial audience reach.
Sheriff Olaniyan - CEO Surebet247
Sheriff Olaniyan is the CEO of Surebet247, sports betting a sports betting book business he co-founded with Badmos Olasupo in 2011. His diverse profession covers numerous functions in the video gaming and entertainment industry, consisting of working at one of the United Kingdom's largest video gaming centres, The Palace Bingo Club, where he served as the Lead Engineer in a Bingo and Bowling Club.
Olaniyan holds a BSc in Geography from the University of Ilorin and a Master's in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, has actually become a leading e-commerce business in the wagering and sports betting gaming sector, running through online, mobile, and sports betting retail channels. The business was incorporated in Nigeria on November 7, 2006, and has considering that broadened its presence, sports betting attaining over 5,000 downloads on the Google Play Store.
Sam Sadi - CEO Livescorebet
Sam Sadi has over 25 years of experience in sports betting brands and sports betting media. In 2019, he became the CEO of LiveScore Group, a totally incorporated environment that combines appropriate sports betting content, sports betting engaging features, and a first-rate sportsbook.
Because taking the helm right before the pandemic, Sam has actually driven significant growth for LiveScore Group. The business's staff member headcount has actually increased by 29%, and yearly profits has actually risen from roughly ₤ 10 million to over ₤ 80 million.
Sam's leadership and sports betting tactical vision have actually propelled LiveScore Group's success and helped form the industry's direction. LiveScoreBet has actually attained significant user engagement, with over 100,000 downloads on the Google Play Store.
Anthony Werkman - CEO of Betway Group
Anthony Werkman was selected CEO of Betway in November 2017, having previously worked as the company's Marketing and Operations Director given that 2015. He joined Betway in 2013 and has actually been in the online gaming market since 2000, holding numerous effective functions, sports betting consisting of General Manager of a data analytics group and sports betting Director sports betting of a digital marketing firm.
Under Werkman's management, Betway has continued to grow its market presence and boost its offerings. The company's app has gathered substantial user engagement, with over 100,000 downloads on the Google Play Store.
Damilare Alabi, Co-Founder, Managing Director NairaBET
Damilare Alabi has identified herself as a senior executive with a track record of changing start-ups into institutionalized services. Her competence covers the gaming, realty, and credit financing markets, where he has actually developed himself as a tactical and functional leader.
Damilare has actually been instrumental in NairaBET's success for over 14 years. Since June 2019, she has functioned as Managing Director sports betting and has managed the company's development and sports betting operations in Lagos, Nigeria.
Before this, she was the Chief Operating Officer from 2010 to June 2019, essential in the company's operational methods and market growth.
She founded DearDammy Women's Initiative (DDWIN), sports betting a non-profit company empowering women-owned businesses. DDWIN offers frHer educational background consists of a Bachelor's degree in Geology/Earth Science from the University of Ibadan, completed in 2005.
Akin Alabi, the founder of NairaBET.com, Nigeria's pioneering sports betting bookmaking company, established the business in 2009. While NairaBET was not the first sports betting wagering platform in Nigeria, it was the very first to launch a fully practical website, sports betting setting a benchmark in the market.
Femi Babalola- General Manager of 1Xbet Nigeria Limited
Femi Babalola is the Managing Director of 1XBET Nigeria Limited, a franchise of the worldwide sports betting wagering company based in Cyprus. 1XBET, founded in 2007 by the late Sergey Karshkov, has actually developed itself as one of the biggest bookmakers in Europe and the world. The company runs in more than 50 nations, consisting of Nigeria, where it is fully certified.
Under Babalola's management, 1XBET Nigeria has actually expanded its footprint in the competitive Nigerian sports betting wagering market, using a vast array of sports betting choices and an user-friendly platform. The 1XBET app has over 500,000 downloads on the Play Store.
Gossy Ukanwoke - CEO of Betking Nigeria
Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers, and Chairman of Vend Capital. In addition to leading these ventures, Ukanwoke has worked together with African socio-economic institutions and governments to create developmental policies focused on empowering youths. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.
BetKing, founded and launched in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, runs under the trademark name of Lake Ventures Ltd. This pan-African sports betting wagering and sports betting home entertainment business has rapidly grown its presence in Nigeria, with outlets in major sports betting cities and over 500,000 downloads on the Google Play Store.
In 2020, BetKing entered into a collaboration with the Lagos Employment Trust Fund, producing over 100,000 jobs, sports betting the number of which is increasing annually. In the exact same year, MultiChoice broadcaster bought a 20% stake in BetKing, which was increased to 49% in 2021.
Denise Coates - CEO Bet 365
Denise Coates is a British billionaire businesswoman, the creator, bulk shareholder, and joint Chief Executive of Bet365, an online gaming business she established in 2000. Bet365.com was launched in 2001 as an website and sports betting has actually because become among the world's biggest online sports betting companies.
By 2016, Bet365 created $2 billion in revenues and assisted in $45 billion in annual bets. The company likewise holds a majority stake in Stoke City Football Club. Bet365 has actually gathered significant user engagement, sports betting with over 1 million downloads on the Google Play Store.
Ayo Ojuroye - CEO/Cofounder Bet9ja
Ayo Ojuroye is the CEO and co-founder of Bet9ja, a leading sports betting company in Nigeria, established alongside business owner Kunle Soname, who likewise owns Portuguese club CD Feirense and sports betting Nigerian club Remo Stars.
Ojuroye is also the Chairman of Mango Asset Management, sports betting an independent Nigerian asset management business that produces financial investment returns and uses special investment insights and solutions to both private and institutional clients.
Founded in 2012 under KC Gaming Networks, Bet9ja has actually quickly grown in popularity, with over 1 million downloads on the Google Play Store. Under Ojuroye's leadership, Bet9ja has become a considerable player in the Nigerian sports betting market.
Fikayo Ogunfuye - Country Director 22bet
Fikayo Ogunfuye is a seasoned specialist in the sports betting wagering industry. He has actually been serving as the Country Director for 22BET in Nigeria since June 2021. In this function, he has added to the business's growth through partnerships, business method, sports betting and new company development.
Fikayo's experience includes roles such as Chief Operations Officer (West Africa) at 22BET, sports betting where he managed product advancement and sports betting consumer experience, and Country Manager at 22BET, concentrating on marketing strategy and budget management. Before 22BET, he led marketing efforts at LuckyBet.NG and held numerous digital marketing roles at Laclic Services and Betty Bingo.
His career began at Jumia Group, where he operated in SEO, CRM, and sports betting content management. Fikayo likewise worked as a Human Resource Officer at SIFAX Group.
He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.
22Bet is an online sports betting platform that uses sports betting wagering, casino games, and live dealership games. It was released in 2017 and is owned and operated by Marikit Holdings Ltd, a company signed up in Cyprus and a subsidiary of Orakum N.V.. They are likewise the owners of Betwinner and a chain of gambling establishments worldwide.
Sudeep Ramnani-- CEO Sportybet Group
Sudeep Ramnani is the Founder and CEO of SportyBet, a company he developed in 2013.
SportyBet is a worldwide sports betting and real-money gaming operator known for delivering an omni-channel entertainment experience in managed emerging markets. Under Ramnani's leadership, SportyBet has become a substantial gamer in the industry, sports betting with over 1 million downloads on the Google Play Store.
In addition to his function at SportyBet, Sudeep is an active investor in fintech and mobile payments and a strong advocate for the growing African web ecosystem. His financial investments show his dedication to promoting innovation and development within the region.
On April 30, 2024, sports betting Sudeep Ramnani invested in Chowdeck, participating in a seed round valued at $2.5 million.
The company is set to disrupt the sports wagering industry.
Sunbet Sporting International Limited has said it is focused on revolutionising how countless Africans engage with sports betting. In a market worth over $1.5 billion yearly, with double-digit development projection in the coming years, according to reports from the African Sports Betting Association and PwC, the firm aims to take advantage of advanced technology and a dedication to responsible gambling to change the sector.
Backed by the monetary power of 4 prominent African billionaires, Sunbet, which will release in the first quarter of 2025, aims to be the continent's biggest and most innovative sports betting platform.
At a press briefing, the business's spokesperson, Akin Babatunde, stated that the rise in Internet penetration, mobile use, and the continent's deep passion for sports betting, specifically football, has set the stage for Sunbet's ambitious entry. He added that the company's robust sponsorship and professional group will allow it to scale and sports betting control the market rapidly.
Islamic authorities raid betting stores in northern Nigeria
Islamic authorities in Nigeria's northern city of Kano have started shutting down sports betting shops, which they state are running unlawfully.
"As you know, sports betting is forbidden in Islam," Mujahid Aminudeen, deputy chief of the Sharia police force, called the Hisbah, informed the BBC.
Complaints from community leaders and moms and dads triggered the crackdown, sports betting fretted about the growing variety of gambling addicts, he said.
On the first day of raids, sports betting 30 shops were closed in one suburb alone, sports betting and their owners were sent out home with a caution, the Sharia officer said.
However Mr Aminudeen cautioned that now that the general public understood that the Hisbah was clamping down on sports betting, sports betting those flouting the rules would be detained.
Kano city is the capital of Kano state, which has a majority Muslim population and runs the Islamic legal system - Sharia - alongside secular law.
Bookmakers and sports betting bars tend to be enabled to operate in Kano's Christian areas, though they too can face action if the Hisbah thinks Muslims are frequenting them.
However, the present crackdown is focused on Muslim areas of Kano, a sprawling city and the economic hub of northern Nigeria.
Sports betting stores can be found all over the city. A lot of have tv screens, and clients view the outcome of global football matches or sports betting horse races on which they have staked cash.
Mr Aminudeen stated such bookies had been able to operate under the radar as they had actually opened under false pretenses.
"They do not have licences to operate as they were permitted to run video games centres, which they later on converted to wagering shops," he said.
The sports betting market has actually broadened drastically across West Africa recently. The area is roughly divided between a mainly Muslim north and sports betting a predominantly Christian south.

Lots of people go to bookies to enjoy the friendship of other gamblers, though mobile apps are likewise popular for sports betting on the result of occasions and groups.
Nigeria's crippling recession has likewise implied individuals want to risk a small amount in the hope of winning big.
However this had actually led to extensive dependency, and parents were even grumbling that kids were leaving of school to bet, Mr Aminudeen said.
"These economic concerns we are facing in Nigeria is God informing us to alter our ways by stopping sins," he said.
The raids on Tuesday focused on Munjibir, considered a resort area in the northeast of the city-- visitors flock there at weekends.
"I am recommending those running those wagering stores to either closed down or we'll jail them and take them to [a Sharia] court," Mr Aminudeen stated.
It is unclear what punishment they would deal with - typically, such infringements bring a fine.
Sharia was introduced in Kano in 2000 - as it remained in 11 other Muslim-majority northern states - and prostitution, sports betting and the intake of alcohol were banned.
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